Intention to purchase organic personal care product
This study would want to construct a model that could add knowledge and understanding among factors for determining the intention to purchase organic personal care product among the Asian consumer. Understanding the antecedent of the consumer to purchase would improve marketing strategy for the manu...
| Published in: | Advanced Science Letters |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2017
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032209405&doi=10.1166%2fasl.2017.9476&partnerID=40&md5=c8d788cf35d512f04621777aa45f9aa2 |
| Summary: | This study would want to construct a model that could add knowledge and understanding among factors for determining the intention to purchase organic personal care product among the Asian consumer. Understanding the antecedent of the consumer to purchase would improve marketing strategy for the manufacturer and the policy maker’s destiny. The adoption to purchase and use organic personal care product have greater impact not only to the consumer long-term benefit but also to the nation. The PLS technique is use to test the model. This research model intent to empirically using Structural Equation Modeling as an approach. The study conducted on a sample of 350 female consumers in a mall intercept survey. The result of this study conclude that the intention to use organic personal care product is directly influenced by the consumer perceived safety, however perceived quality do not significantly affect the tendency for the consumer to have them to purchase such product. © 2017 American Scientific Publishers. All rights reserved. |
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| ISSN: | 19366612 |
| DOI: | 10.1166/asl.2017.9476 |