Intention to purchase organic personal care product

This study would want to construct a model that could add knowledge and understanding among factors for determining the intention to purchase organic personal care product among the Asian consumer. Understanding the antecedent of the consumer to purchase would improve marketing strategy for the manu...

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Bibliographic Details
Published in:Advanced Science Letters
Main Author: Mohammad N.; Baharun R.B.
Format: Article
Language:English
Published: American Scientific Publishers 2017
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032209405&doi=10.1166%2fasl.2017.9476&partnerID=40&md5=c8d788cf35d512f04621777aa45f9aa2