A determining effect of brand citizenship behavior
Branding is the most important part of business. Many researchers have noted that the establishment of a powerful brand is one of the key factors for achieving competitive advantage and long-term survival. The term; brand citizenship behavior, implies the intention of each employee to voluntarily ex...
| Published in: | Advanced Science Letters |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2017
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032171065&doi=10.1166%2fasl.2017.9468&partnerID=40&md5=ee69386919653acc097c99b47199ce6a |