Computational visualization of customer mood using affective space model approach
Customers' mood information is acquired to facilitate marketers' understanding in order to tailor the marketing strategies for positive outcomes optimization. Mood can be reasonably hypothesized as one of the factor that influences customers' decision in buying the products or service...
| 出版年: | Frontiers in Artificial Intelligence and Applications |
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| 第一著者: | |
| フォーマット: | Conference paper |
| 言語: | English |
| 出版事項: |
IOS Press BV
2017
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029224955&doi=10.3233%2f978-1-61499-800-6-298&partnerID=40&md5=5d2f6e487b3532c80baeb84d7480a042 |