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Creating brand evangelists through service recovery: Evidence from the restaurant industry

The present study examines the relationship between service recovery and brand evangelism. Service recovery is represented by three dimensions namely distributive justice, procedural justice, and interactional justice. These three dimensions of service recovery were derived from the integration of j...

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Bibliographic Details
Published in:	Advanced Science Letters
Main Author:	Rashid M.H.A.; Ahmad F.S.; Hasanordin R.
Format:	Article
Language:	English
Published:	American Scientific Publishers 2017
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021098119&doi=10.1166%2fasl.2017.7584&partnerID=40&md5=fe90d46d9d23b8dcb4442b2cb09a8e71

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