Visitors’ impulse shopping behavior at kuala lumpur international airport 2 (KLIA2): A conceptual paper

• Published in: Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
• Main Author: Hamid A.H.A.; Radzi S.M.; Aziz N.S.; Aziz R.A.
• Format: Conference paper
• Language: English
• Published: CRC Press/Balkema 2016
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016228416&partnerID=40&md5=9e96f8952c11b60e37e1aa5ccb7aa948

The visitors’ impulse shopping behavior is widely happens throughout the daily routine without anyone realizing it. The objective of the paper is to review the relationship between store environmental characteristics, namely, ambient, design, and social and the visitors’ impulsive shopping behavior. Not to mention, visitors’ positive emotional responses mediate the relationship between store environmental characteristics and the visitors’ impulse shopping behavior. While, situational characteristics, namely, time availability, money availability, and task definition moderate the relationship between visitors’ positive emotional responses and the visitors’ impulse shopping behavior. It should be interesting to see the scope of impulse shopping behavior in Malaysia. Impulse shopping behavior on shoppers has become a powerful influence in the current era and it is a crucial area of study. © 2016 Taylor & Francis Group, London.