Syubhah semi processed food and rural Muslim consumer purchase behaviour

• Published in: Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016
• Main Author: Rahman R.A.; Zahari M.S.M.; Kutut M.Z.; Abdullah K.M.
• Format: Conference paper
• Language: English
• Published: CRC Press/Balkema 2016
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016173496&partnerID=40&md5=bc397de777c06cb87a8682a16f91a3ab

One of the central issues dealing with Malaysian Muslim consumers is Syubhah or doubtful halal of semi processed food products. Not to exaggerate that owing to the status as the multi-racial and multi–religious country with multi religions food producers, some of the semi processed food products available in the market place still did not conform or doubtful in term of halalness or in the stage of syubhah. Compare to urban Muslim consumers, the semi-rural and rural Muslim consumers are found to be more proned to syubhah semi processed food although they are highly and sensitive in religious beliefs. With that, before obtaining the empirical result, this paper reviews the related literature through various journals, theses and conference proceedings, books and online news in addressing the issue of Syubhah semi processed food and Malaysian Muslim rural consumers purchase behaviour. © 2016 Taylor & Francis Group, London.