Syubhah semi processed food and rural Muslim consumer purchase behaviour
One of the central issues dealing with Malaysian Muslim consumers is Syubhah or doubtful halal of semi processed food products. Not to exaggerate that owing to the status as the multi-racial and multi–religious country with multi religions food producers, some of the semi processed food products ava...
| Published in: | Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
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CRC Press/Balkema
2016
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016173496&partnerID=40&md5=bc397de777c06cb87a8682a16f91a3ab |