Online narratives about medical tourism in Malaysia and Thailand: a qualitative content analysis

This study explored the written online narratives about medical tourism in Malaysia and Thailand using qualitative content analysis. The Google search engine was used for narrative search. Multiple search terms including medical, health, wellness tourism; treatment abroad; medical or health travel;...

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Bibliographic Details
Published in:Journal of Travel and Tourism Marketing
Main Author: Abd Mutalib N.S.; Soh Y.C.; Wong T.W.; Yee S.M.; Yang Q.; Murugiah M.K.; Ming L.C.
Format: Article
Language:English
Published: Routledge 2017
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006842042&doi=10.1080%2f10548408.2016.1250697&partnerID=40&md5=da8c5b1ce892c8e5852cf56146c2e4d0

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