Online narratives about medical tourism in Malaysia and Thailand: a qualitative content analysis
This study explored the written online narratives about medical tourism in Malaysia and Thailand using qualitative content analysis. The Google search engine was used for narrative search. Multiple search terms including medical, health, wellness tourism; treatment abroad; medical or health travel;...
| Published in: | Journal of Travel and Tourism Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2017
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006842042&doi=10.1080%2f10548408.2016.1250697&partnerID=40&md5=da8c5b1ce892c8e5852cf56146c2e4d0 |