Customer retaliatory complaining: An extension of customer complaining behaviour (CCB)

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Customer retaliatory complaining: An extension of customer complaining behaviour (CCB)

Customer complaining behaviour is universal and studies relating to it have received substantial attention over recent years. Customers expect fair treatment from service providers for the effort invested in the relationship. Perceived unfairness would make customers feel as though they have been be...

书目详细资料
发表在:	Pertanika Journal of Social Sciences and Humanities
主要作者:	Ishar N.I.M.; Roslin R.M.
格式:	文件
语言:	English
出版:	Universiti Putra Malaysia 2016
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84996490544&partnerID=40&md5=7474bdd2c1505c2afa1db0bdbce7b2c1

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