Customer retaliatory complaining: An extension of customer complaining behaviour (CCB)
Customer complaining behaviour is universal and studies relating to it have received substantial attention over recent years. Customers expect fair treatment from service providers for the effort invested in the relationship. Perceived unfairness would make customers feel as though they have been be...
| Published in: | Pertanika Journal of Social Sciences and Humanities |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2016
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84996490544&partnerID=40&md5=7474bdd2c1505c2afa1db0bdbce7b2c1 |