New Business Set Up for Branding Strategies on Social Media - Instagram

QR Code

New Business Set Up for Branding Strategies on Social Media - Instagram

This study focuses on branding of home-based businesses that were set up on Instagram. With the advent of smartphone, Instagram as a Social Networking Site has been gaining popularity and the medium of choice for aspiring business owners. However there has been little research done regarding the bus...

Full description

Bibliographic Details
Published in:	Procedia Computer Science
Main Author:	Latiff Z.A.; Safiee N.A.S.
Format:	Conference paper
Language:	English
Published:	Elsevier 2015
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964063174&doi=10.1016%2fj.procs.2015.12.100&partnerID=40&md5=c226a4fd5e32ee3b8db783821a4a5474

Similar Items

Cybersexual Harassment Towards Celebrities on Instagram; [Buli Siber: Gangguan Seksual Siber Terhadap Selebriti di Laman Media Sosial Instagram]
by: Ramly L.M.; Salleh M.A.M.
Published: (2023)

Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry
by: Hanaysha J.R.; Sharma A.; Shriedeh F.B.; Majid M.
Published: (2023)

Levelling Up Brand Influence: A Review with the Persuasive Advergame Framework
by: Rosli N.I.S.; Zain N.H.M.; Ahmad S.
Published: (2023)

Islamic fashion in Malaysia: the commodification of religious values on Instagram
by: Zulkifli C.N.; Rajandran K.
Published: (2024)

Discursive Strategies of China-Related News in Chinese and Western Social Media
by: Zhang X.; Ibrahim N.A.; Saidalvi A.
Published: (2023)

We “meme” business: Exploring Malaysian youths’ interpretation of internet memes in social media marketing
by: Chuah K.-M.; Kahar Y.M.; Ch’ng L.-C.
Published: (2020)

Learning from Kmart's mistakes: New improvements on Mydin Hypermarket's Business strategies
by: Omar N.B.; Sanusi Z.M.; Aziz N.A.; Ismail N.A.
Published: (2010)

The influence of entrepreneurial skills on business start-up intention among Bumiputra students
by: Koe W.L.; Krishnan R.; Utami S.
Published: (2018)

Construction of Malay abbreviation corpus based on social media data
by: Omar N.; Hamsani A.F.; Abdullah N.A.S.; Abidin S.Z.Z.
Published: (2017)

Social media in the urology practice | Opinion: NO
by: da Silva R.D.; Leow J.J.; Abidin Z.A.; Linden-Castro E.; Bravo Castro E.I.; Blanco L.T.; Teoh J.Y.; Contreras P.N.; Wroclawski M.L.
Published: (2019)

MULTI-CRITERIA DECISION MAKING FOR SMARTPHONE BRAND SELECTION USING NEUTROSOPHIC SOFT SET; [Pembuatan Keputusan Pelbagai Kriteria untuk Pemilihan Jenama Telefon Pintar Menggunakan Set Lunak Neutrosophic]
by: Mohamed F.; Sabri N.A.S.A.; Za’abar Z.F.; Rhani N.A.; Mohamad S.N.F.
Published: (2023)

The new face of people power: An exploratory study on the potential of social media for combating corruption in Indonesia
by: Prabowo H.Y.; Hamdani R.; Sanusi Z.M.
Published: (2018)

Discovering new tourist attractions through social media data: A case study in Sabah Malaysia
by: Halim M.A.; Saraf N.M.; Hashim N.I.; Rasam A.R.A.; Idris A.N.; Saad N.M.
Published: (2018)

The Utilization of Social Media in Improving Adolescent Social Interaction with Parents
by: Suryanto D.; Rozai’e A.; Dawami A.; Raffar I.N.A.Z.; Hamjah S.H.
Published: (2024)

Social Media Usage and Interactions: An In-Depth Interview on BERSIH 2.0 Social Media Visual Framing
by: Fathir M.F.M.; Lokman A.M.; Kadir S.A.; Sualman I.
Published: (2023)

Barriers to start-up the business among students at tertiary level: A case study in northern states of peninsular Malaysia
by: Anuar A.; Nasir I.N.M.; Rahman F.A.; Sadek D.M.
Published: (2013)

‘Silaturrahim’, malaysian diaspora and social media
by: Adzmi A.M.; Bahry N.S.
Published: (2020)

Lactic Acid Bacteria (LAB) and Neuroprotection, What Is New? An Up-To-Date Systematic Review
by: Abd Mutalib N.; Syed Mohamad S.A.; Jusril N.A.; Hasbullah N.I.; Mohd Amin M.C.I.; Ismail N.H.
Published: (2023)

Innovation in business with social cohesion and interpersonal trust
by: Wan Rashid W.E.; Razak N.A.; Zainon S.
Published: (2020)

Evaluating Tiktok’s Social Media From Islamic Perspectives With Technology Acceptance Model
by: Nasruddin Z.A.; Ariffin N.H.M.; Abidin A.W.Z.; Asri N.D.; Mazlin I.
Published: (2023)

ITEM DEVELOPMENT FOR SOCIAL TAGGING IN THE STUDY OF USAGE IN SOCIAL MEDIA COMMUNITY
by: Mazlan M.A.; Shahibi M.S.B.; Kamaruzzaman M.R.S.
Published: (2022)

A Bibliometric Study of Social Media Use Performance: From Likes to Outcomes
by: Arif Z.; Abdul Rahman A.L.; Mohamad Tanuri Z.A.; Safii M.; Ishak W.I.; Mohamed Sawal M.Z.H.
Published: (2024)

Algebraic operations on new interval neutrosophic vague sets
by: Hashim H.; Abdullah L.; Al-Quran A.
Published: (2019)

Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement
by: Al Halbusi H.; Alhaidan H.; Abdelfattah F.; Ramayah T.; Cheah J.-H.
Published: (2024)

Usage intensity of social media and academic performance
by: Mahmud R.; Bukhari M.
Published: (2019)

Leveraging social media data using latent dirichlet allocation and naïve bayes for mental health sentiment analytics on Covid-19 pandemic
by: Khalid N.; Abdul-Rahman S.; Wibowo W.; Abdullah N.A.S.; Mutalib S.
Published: (2023)

Daesh: An emerging threat and social media influence; [Daesh: Kebangkitan dan pengaruh media sosial]
by: Hassan A.S.A.
Published: (2016)

Strategies for screening for familial hypercholesterolaemia in primary care and other community settings
by: Qureshi N.; Da Silva M.L.R.; Abdul-Hamid H.; Weng S.F.; Kai J.; Leonardi-Bee J.
Published: (2021)

INCREASE BRAND LOYALTY THROUGH BRAND BENEFITS ON DOMESTIC PRODUCTS IN INDONESIA
by: Dirgantari P.D.; Yusary S.; Wibowo L.A.; Hidayat Y.M.; Soegoto E.S.; Mahphoth M.H.B.; Martha J.A.
Published: (2022)

Conceptual Framework for Implementing Bottom-Up Kaizen in the Malaysian Automotive Sector
by: Kamal S.K.; Rahim Z.A.; Norzura I.; Nakanishi H.
Published: (2024)

The applicability of prophet muhammad’s strategies in his battles and campaigns in modern business
by: Sulaiman M.; Othman A.K.; Larbani M.; Ismail I.; Yusoff D.; Hamzah M.I.
Published: (2015)

Factorial structure of social media intelligence quotient (SMIQ) scales
by: Ibrahim N.A.B.; Musa R.B.; Adam A.A.B.
Published: (2017)

Investigation on Accident Hotspot Area Using Social Media Data
by: Othman S.; Halim M.A.; Saraf N.M.; Salleh S.A.
Published: (2021)

The role of social media in supporting elderly quality daily life
by: Haris N.; Majid R.A.; Abdullah N.; Osman R.
Published: (2015)

Exploring Health Communication in Social Media: A Comparative Review
by: Salleh S.M.; Mohammed N.H.; Aziz N.U.A.; Hamzah S.F.M.; Zahari A.S.M.
Published: (2018)

Social media: Does usage have impact on academic performance?
by: Bukhari M.; Mahmud R.; Manan N.S.A.
Published: (2020)

The Use and Features of Malaysian English Lexemes as Social Media Hashtags
by: Nasir N.F.W.M.; Rahim H.A.; How C.
Published: (2023)

Survey data to unveil the power of political crowdsourcing on social media
by: Tariq R.; Zolkepli I.A.; Isawasan P.; Tan C.; Alhammad M.M.
Published: (2024)

Insights into social media users’ motives for sharing unverified news
by: Mahamad T.E.T.; Ambran N.S.; Azman N.A.M.; de Luna D.B.
Published: (2021)

An Application of Machine Learning on Social Media for Solid Waste Management
by: Januri S.S.; Rozi N.A.B.M.; Nasir N.; Mustaf-Jab S.N.; Sahar N.N.
Published: (2024)