New Business Set Up for Branding Strategies on Social Media - Instagram
This study focuses on branding of home-based businesses that were set up on Instagram. With the advent of smartphone, Instagram as a Social Networking Site has been gaining popularity and the medium of choice for aspiring business owners. However there has been little research done regarding the bus...
| Published in: | Procedia Computer Science |
|---|---|
| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Elsevier
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964063174&doi=10.1016%2fj.procs.2015.12.100&partnerID=40&md5=c226a4fd5e32ee3b8db783821a4a5474 |