Customer satisfaction and loyalty in Malaysian Islamic banks: A PAKSERV investigation

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Customer satisfaction and loyalty in Malaysian Islamic banks: A PAKSERV investigation

Purpose: The purpose of this paper is to examine the impact of PAKSERV measures on customer satisfaction and loyalty in the Malaysian Islamic banking context.; Design/methodology/approach: The dimensionality of the PAKSERV scale is examined with confirmatory factor analysis. A survey approach is ado...

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Bibliographic Details
Published in:	International Journal of Bank Marketing
Main Author:	Kashif M.; Shukran S.S.W.; Rehman M.A.; Sarifuddin S.
Format:	Article
Language:	English
Published:	Emerald Group Publishing Ltd. 2015
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84947074215&doi=10.1108%2fIJBM-08-2013-0084&partnerID=40&md5=0862c372e7fa887f9be4f42d521a9df0

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