Customer satisfaction and loyalty in Malaysian Islamic banks: A PAKSERV investigation
Purpose: The purpose of this paper is to examine the impact of PAKSERV measures on customer satisfaction and loyalty in the Malaysian Islamic banking context.; Design/methodology/approach: The dimensionality of the PAKSERV scale is examined with confirmatory factor analysis. A survey approach is ado...
| Published in: | International Journal of Bank Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Ltd.
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84947074215&doi=10.1108%2fIJBM-08-2013-0084&partnerID=40&md5=0862c372e7fa887f9be4f42d521a9df0 |