| 總結: | One of the most commonly used mode-of-entry strategies is export. Globalization, liberalization and deregulation of global economy have opened opportunities for export market. However, dealing with foreign market remains challenging for organizations. Understanding readiness to export is critical to minimize risks associated with doing business in unfamiliar foreign land. Export readiness may be market specific in that a firm is export ready for one foreign market but not export ready for another because of possible factors such as the nature of the products and services offered, the expertise of the company or foreign market’s requirement and preferences. Studies on the comprehensive model of export readiness are scant. This paper proposed a fairly comprehensive export readiness model that can be analyzed using Structural Equation Modeling (SEM) to identify critical factors related to readiness to export. © 2015 American Scientific Publishers. All rights reserved.
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