The adaptation of creativity in museum sector: A case study of Malacca Maritime Museum, Malaysia
Museum is a cultural institution which plays an important role in cultural tourism activities. Today, the role of traditional museums has shifted to become multipurpose in order to offer tangible and intangible products and services to their visitors. The tourism industry in Malaysia is heavily depe...
| Published in: | ISBEIA 2012 - IEEE Symposium on Business, Engineering and Industrial Applications |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
2012
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84874384304&doi=10.1109%2fISBEIA.2012.6422997&partnerID=40&md5=162bc58ab34b05e8ede31983423ac1a4 |