Social Network Sites (SNS) as purchase intention predictor for foodservice marketing on students with access to internet
This research examines the relationship of Social Network Sites (SNS) with purchase intention among students who has access to the internet.A working model is proposed for this research by adapting part of Theory of Planned Behavior (TPB), social network sites as independent factor, subjective norm...
| Published in: | Current Issues in Hospitality and Tourism Research and Innovations - Proceedings of the International Hospitality and Tourism Conference, IHTC 2012 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Taylor and Francis - Balkema
2012
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866951610&doi=10.1201%2fb12752-84&partnerID=40&md5=f885f9f473e10289ab9b794514108102 |