Integration model of Fuzzy C means clustering algorithm and TOPSIS method for customer lifetime value assessment
Nowadays, companies should establish a long-term relationship with their customers throughout customer relationship management (CRM). In order to be a winner in the market competition, marketing managers want to maximize customer lifetime value (CLV) and customer equity. So, creating a customer valu...
| Published in: | IEEE International Conference on Industrial Engineering and Engineering Management |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84856534778&doi=10.1109%2fIEEM.2011.6117870&partnerID=40&md5=7fbfda8a61741c4a89a84cf6421c41c4 |