Critical success factors of mobile commerce usage in higher learning institution in Malaysia
This paper examines the critical success factors of mobile commerce (m-commerce) usage in higher learning institution in Malaysia. The results will provide insight on how university and other organization of similar structure could improve upon their technology usage. This study is perhaps one of th...
| Published in: | Australian Journal of Basic and Applied Sciences |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84856495028&partnerID=40&md5=18f8f29487eb2cd0e4582b2abefd206b |
| Summary: | This paper examines the critical success factors of mobile commerce (m-commerce) usage in higher learning institution in Malaysia. The results will provide insight on how university and other organization of similar structure could improve upon their technology usage. This study is perhaps one of the first to investigate critical success factors of mobile commerce usage among postgraduate students in Malaysia's higher learning institution. |
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| ISSN: | 19918178 |