Determining critical success factors of mobile banking adoption in Malaysia

This study is to examine critical success factors that influence the adoption of mobile banking in Malaysia using extended Technology Acceptance Model (TAM). The proposed model was empirically evaluated by using survey data collected from 300 banking users concerning their perceptions of mobile bank...

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书目详细资料
发表在:Australian Journal of Basic and Applied Sciences
主要作者: Daud N.M.; Kassim N.E.M.; Said W.S.R.W.M.; Noor M.M.M.
格式: 文件
语言:English
出版: 2011
在线阅读:https://www.scopus.com/inward/record.uri?eid=2-s2.0-81755172422&partnerID=40&md5=39dfbb0e5f906c7788e9777e228a5314
实物特征
总结:This study is to examine critical success factors that influence the adoption of mobile banking in Malaysia using extended Technology Acceptance Model (TAM). The proposed model was empirically evaluated by using survey data collected from 300 banking users concerning their perceptions of mobile banking. The findings indicate that this model can predict consumer intention to use mobile banking. Specifically, perceived usefulness, perceived credibility and awareness about mobile banking have significant effect on user's attitude thus influence the intention toward mobile banking. The results may provide further insights into mobile banking strategies.
ISSN:19918178