Investigating the relationship between service quality and customer satisfaction: An empirical perspective on pharmaceutical healthcare sector

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Investigating the relationship between service quality and customer satisfaction: An empirical perspective on pharmaceutical healthcare sector

Service quality has been extensively studied over the past years. Drawing upon the established service quality (SERVQUAL) dimensions, this study aimed to investigate the relationship between service quality and customer satisfaction within a business to business (B2B) pharmaceutical healthcare indus...

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Bibliographic Details
Published in:	ICBEIA 2011 - 2011 International Conference on Business, Engineering and Industrial Applications
Main Author:	Putit L.; Abd Karim N.F.; Zainuddin N.
Format:	Conference paper
Language:	English
Published:	2011
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-80052557939&doi=10.1109%2fICBEIA.2011.5994230&partnerID=40&md5=4d90e28dffaaf02371d86c27b078b3c3

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