Investigating the relationship between service quality and customer satisfaction: An empirical perspective on pharmaceutical healthcare sector
Service quality has been extensively studied over the past years. Drawing upon the established service quality (SERVQUAL) dimensions, this study aimed to investigate the relationship between service quality and customer satisfaction within a business to business (B2B) pharmaceutical healthcare indus...
| Published in: | ICBEIA 2011 - 2011 International Conference on Business, Engineering and Industrial Applications |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-80052557939&doi=10.1109%2fICBEIA.2011.5994230&partnerID=40&md5=4d90e28dffaaf02371d86c27b078b3c3 |