A content analysis of creative execution on green advertisements in Malaysia

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A content analysis of creative execution on green advertisements in Malaysia

Awareness among society members is a crucial point in promoting environmental issues in the world especially Malaysia. Various steps have been taken by the relevant authorities to increase awareness on environmental issues. One of the steps is to disseminate information through media. Another step i...

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Bibliographic Details
Published in:	3rd ISESEE 2011 - International Symposium and Exhibition in Sustainable Energy and Environment
Main Author:	Saahar-Saabar S.; Fiah A.F.M.; Halim A.A.; Nor A.M.
Format:	Conference paper
Language:	English
Published:	2011
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-80052543783&doi=10.1109%2fISESEE.2011.5977124&partnerID=40&md5=7b3588e88943d4ed88726c901404e602

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