A content analysis of creative execution on green advertisements in Malaysia
Awareness among society members is a crucial point in promoting environmental issues in the world especially Malaysia. Various steps have been taken by the relevant authorities to increase awareness on environmental issues. One of the steps is to disseminate information through media. Another step i...
| Published in: | 3rd ISESEE 2011 - International Symposium and Exhibition in Sustainable Energy and Environment |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-80052543783&doi=10.1109%2fISESEE.2011.5977124&partnerID=40&md5=7b3588e88943d4ed88726c901404e602 |