Assessing drivers of web technology investment in Malaysia service industry: An application of technological, organizational, and environmental (TOE) model

Assessing drivers of web technology investment in Malaysia service industry: An application of technological, organizational, and environmental (TOE) model

Using TOE model, this paper aims to examine drivers of web technology investment in Malaysia service industry using questionnaire survey. The structural equation modelling (SEM) results indicate that firm size, managerial beliefs, and pressure intensity explain the variance in web technology investm...

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Bibliographic Details
Published in:2009 International Conference on Information and Multimedia Technology, ICIMT 2009
Main Author: Mohamed I.S.; Omar N.; Daud N.M.; Marthandan G.
Format: Conference paper
Language:English
Published: 2009
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-77949797516&doi=10.1109%2fICIMT.2009.73&partnerID=40&md5=f878fc2f5c8437b5a65fbcc707b3ebd6
Description
Summary:Using TOE model, this paper aims to examine drivers of web technology investment in Malaysia service industry using questionnaire survey. The structural equation modelling (SEM) results indicate that firm size, managerial beliefs, and pressure intensity explain the variance in web technology investment. Managerial belief is found to have the function of mediator in the relationship between pressure intensity and web technology investment. © 2009 IEEE.
ISSN:
DOI:10.1109/ICIMT.2009.73

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