Assessing drivers of web technology investment in Malaysia service industry: An application of technological, organizational, and environmental (TOE) model
Using TOE model, this paper aims to examine drivers of web technology investment in Malaysia service industry using questionnaire survey. The structural equation modelling (SEM) results indicate that firm size, managerial beliefs, and pressure intensity explain the variance in web technology investm...
| Published in: | 2009 International Conference on Information and Multimedia Technology, ICIMT 2009 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
2009
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-77949797516&doi=10.1109%2fICIMT.2009.73&partnerID=40&md5=f878fc2f5c8437b5a65fbcc707b3ebd6 |