Consumer acceptance of RFID-enabled services in validating Halal status

As Halal is the greatest concert to all Muslims, several measures have been taken by the authorities to educate Muslims about Halal status on food products. Introducing Halal logo is one of the significant approaches. Challenges faced by manufacturers in promoting their products to Muslims consumers...

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Bibliographic Details
Published in:2009 9th International Symposium on Communications and Information Technology, ISCIT 2009
Main Author: Norman A.A.; Nasir M.H.N.Md.; Fauzi S.S.M.; Azmi M.
Format: Conference paper
Language:English
Published: 2009
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-74549179685&doi=10.1109%2fISCIT.2009.5340977&partnerID=40&md5=5e63a4bcca7cb96b181a5c2e739a5f18