Surviving and thriving through a crisis: a resiliency branding approach to transform airline industry

by Raza M.; Khalid R.; Raza H.
Published in Kybernetes (2023)

Hey brand, let me take a selfie to get you out of the crisis

by Raza M.; Khalid R.; Raza H.
Published in Journal of Hospitality and Tourism Insights (2024)