Maximizing Word of Mouth (WoM) engagement: The role of relationship value and relationship satisfaction in hospitality brand social networking sites

by Ngelambong A.; Nor N.M.; Omar M.W.; Kibat S.
Published in Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 (2016)

Opening the black box: Examining consumer-brand relationship in brand social networking sites

by Ngelambong A.; Nor N.M.; Omar M.W.; Kibat S.
Published in Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 (2016)