To what extent does consumers' perceived health consciousness regarding organic food influence their dining choices at organic restaurants? An empirical investigation
This study examines how consumers' perceived health consciousness regarding organic food influences their dining choices at organic restaurants. The research utilises an enhanced Theory of Reasoned Action (TRA) framework and involves a survey of 304 consumers who have experience dining at organ...
| Published in: | INTERNATIONAL JOURNAL OF GASTRONOMY AND FOOD SCIENCE |
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| Main Authors: | , , , , |
| Format: | Article; Early Access |
| Language: | English |
| Published: |
ELSEVIER
2023
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001131664800001 |