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1by Mensah I.; Jamaluddin M.R.; Gaffar V.; Alcoriza G.; Balasubramanian K.; Rasoolimanesh S.M.“… an instrumental role in the marketing of destinations. However, some DMOs, especially those in emerging economies…”
Published in Palgrave Studies of Marketing in Emerging Economies (2022)
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2by Jamaluddin M.R.; Ghani W.S.W.A.“… the evolution of sporting events as special events that are vital for destination marketing. Two case studies…”
Published in Palgrave Studies of Marketing in Emerging Economies (2022)
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3by Jamaluddin M.R.; Hanafiah M.H.M.; Cornell D.A.V.“…) decades. This chapter explores various destination marketing concepts and frameworks, introduced…”
Published in Palgrave Studies of Marketing in Emerging Economies (2022)
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