Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

by Alam S.S., Masukujjaman M., Mohamed Makhbul Z.K., Helmi Ali M., Ahmad I., Al Mamun A.
Published in Journal of Quality Assurance in Hospitality and Tourism (2023)

Conceptualising Event Technology Usage and Experience in Event Management: Thematic Analysis

by Zamzuri N.H.; Nasir H.M.; Mohd Sah N.F.; Ismail K.
Published in Asia-Pacific Journal of Innovation in Hospitality and Tourism (2023)

Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

by Mohamad M.A.; Radzi S.M.; Hanafiah M.H.
Published in Tourism and Management Studies (2021)

Sustainable Facilities Management (SFM) Initiatives in Malaysia Hotel Industry

by Talib A.A.A.; Ariff N.R.M.; Hasim M.S.; Hanafiah M.H.; Sivam A.
Published in International Journal of Sustainable Construction Engineering and Technology (2023)