Preface

by Mensah I.; Balasubramanian K.; Jamaluddin M.R.; Alcoriza G.; Gaffar V.; Rasoolimanesh S.M.
Published in Palgrave Studies of Marketing in Emerging Economies (2022)

Nature and Scope of Destination Marketing in Emerging Economies

by Mensah I.; Jamaluddin M.R.; Gaffar V.; Alcoriza G.; Balasubramanian K.; Rasoolimanesh S.M.
Published in Palgrave Studies of Marketing in Emerging Economies (2022)

Special Events and Destination Marketing Strategies in Emerging Economies in Asia

by Jamaluddin M.R.; Ghani W.S.W.A.
Published in Palgrave Studies of Marketing in Emerging Economies (2022)

The Progress of Destination Marketing in Emerging Economies: A Focus on ASEAN

by Jamaluddin M.R.; Hanafiah M.H.M.; Cornell D.A.V.
Published in Palgrave Studies of Marketing in Emerging Economies (2022)