The mediating role of purchase intention towards the actual purchase behaviour of halal bakery product among consumers in Petaling district, Selangor

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The mediating role of purchase intention towards the actual purchase behaviour of halal bakery product among consumers in Petaling district, Selangor

The addition of individual ingredients in bakery products is to provide certain functions which may affect the characteristics of the end products. However, the halal status of the ingredients used in bakery products has been an issue among Muslims consumers that can influence their purchasing decis...

書目詳細資料
發表在:	Malaysian Journal of Consumer and Family Economics
主要作者:	2-s2.0-85098225141
格式:	Article
語言:	English
出版:	Malaysian Consumer and Family Economics Association 2020
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85098225141&partnerID=40&md5=d0bf6bdc830082bcd2aa9fb3794e1ec0

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