Mobile commerce applications service quality in enhancing customer loyalty intention: mediating role of customer satisfaction
Mobile shopping application can provide retailers the opportunity for showcasing their brands and shopping experiences to the customers since the use of smartphones are increasing. Therefore, this study was conducted to determine the e-service quality of mobile commerce applications (MCA) in enhanci...
| 出版年: | Journal of Financial Services Marketing |
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| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Palgrave Macmillan
2023
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141395864&doi=10.1057%2fs41264-022-00190-9&partnerID=40&md5=4cc50ba771dc605a373d551a5bfcaada |