Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels

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Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels

The hospitality industry has been revolutionized by smartphone applications, transforming guest interactions and streamlining hotel operations. This study focuses on smartphone app adoption in Malaysian hotels, particularly on service innovation and customer engagement. Through a comprehensive proce...

書目詳細資料
發表在:	8th International Conference on Business and Information Management, ICBIM 2024
主要作者:	2-s2.0-85217385453
格式:	Conference paper
語言:	English
出版:	Institute of Electrical and Electronics Engineers Inc. 2024
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217385453&doi=10.1109%2fICBIM63313.2024.10823510&partnerID=40&md5=3980abc546e64febfb275d2b552eb4e4

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