Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels

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Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels

The hospitality industry has been revolutionized by smartphone applications, transforming guest interactions and streamlining hotel operations. This study focuses on smartphone app adoption in Malaysian hotels, particularly on service innovation and customer engagement. Through a comprehensive proce...

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Bibliographic Details
Published in:	8th International Conference on Business and Information Management, ICBIM 2024
Main Author:	2-s2.0-85217385453
Format:	Conference paper
Language:	English
Published:	Institute of Electrical and Electronics Engineers Inc. 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217385453&doi=10.1109%2fICBIM63313.2024.10823510&partnerID=40&md5=3980abc546e64febfb275d2b552eb4e4

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