Digital Projection Immersive Narrative Display and Interactive Technology: A Study on the Impact on Audience Engagement

• 出版年: 2024 IEEE 22nd Student Conference on Research and Development, SCOReD 2024
• 第一著者: 2-s2.0-85219543760
• フォーマット: Conference paper
• 言語: English
• 出版事項: Institute of Electrical and Electronics Engineers Inc. 2024
• オンライン･アクセス: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219543760&doi=10.1109%2fSCOReD64708.2024.10872692&partnerID=40&md5=c5897c5d24babe982df56afcaae032e8

This study delves into how digital projection immersive narrative displays and interactive technology significantly enhance audience attention, emotional engagement, and behavioral response, thereby influencing overall audience engagement. This study employs experimental design and data analysis to examine the immersive experience created by projection mapping technology, multimedia content, narrative structure, and interaction design. It focuses on how these elements impact audience attention, emotional involvement, and behavioral responses. The findings reveal that immersive projection environments, non-linear narratives, and multimodal interactions notably boost audience engagement. Based on empirical results, optimization strategies for VR immersive narrative displays are proposed, providing a theoretical foundation and practical guidance for improving exhibition experiences and communication effectiveness. © 2024 IEEE.