| Summary: | This study delves into how digital projection immersive narrative displays and interactive technology significantly enhance audience attention, emotional engagement, and behavioral response, thereby influencing overall audience engagement. This study employs experimental design and data analysis to examine the immersive experience created by projection mapping technology, multimedia content, narrative structure, and interaction design. It focuses on how these elements impact audience attention, emotional involvement, and behavioral responses. The findings reveal that immersive projection environments, non-linear narratives, and multimodal interactions notably boost audience engagement. Based on empirical results, optimization strategies for VR immersive narrative displays are proposed, providing a theoretical foundation and practical guidance for improving exhibition experiences and communication effectiveness. © 2024 IEEE.
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