Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy

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Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy

Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia....

书目详细资料
发表在:	APTISI Transactions on Technopreneurship
主要作者:	2-s2.0-86000519138
格式:	文件
语言:	English
出版:	Pandawan Sejahtera 2025
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000519138&doi=10.34306%2fatt.v7i1.527&partnerID=40&md5=e93904d05aecddb36e0fbfbe7292053e

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