The Effects of Agile Marketing Capabilities on Drone Technology Adoption among Courier Service Companies in Malaysia
Drone technology has emerged as a transformative solution for addressing last-mile delivery challenges within the rapidly evolving logistics landscape. In Malaysia, the adoption of drone technology for delivery services remains in its early stages. Despite its potential benefits, concerns remain reg...
| Published in: | Journal of Information Systems Engineering and Management |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
IADITI - International Association for Digital Transformation and Technological Innovation
2025
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000666493&doi=10.52783%2fjisem.v10i16s.2647&partnerID=40&md5=c236e142a980db1fbf6d35ae5672e5c1 |