DETERMINING SMALL AND MEDIUM-SIZED ENTERPRISES' ADOPTION INTENTION OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN CHINA: THE MEDIATING EFFECT OF ATTITUDE

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DETERMINING SMALL AND MEDIUM-SIZED ENTERPRISES' ADOPTION INTENTION OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN CHINA: THE MEDIATING EFFECT OF ATTITUDE

In today's digital era, social customer relationship management (social CRM) has become a vital tool for businesses seeking to strengthen customer relationships. Despite its advantages, the adoption of social CRM among small and medium-sized enterprises (SMEs) remains relatively low. Drawing on...

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Bibliographic Details
Published in:	INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY
Main Authors:	Laidi, Wang; Putit, Lennora; Jiao, Xiaobo; Indriastuti, Herning
Format:	Article
Language:	English
Published:	UNIV MALAYSIA SARAWAK, FAC ECONOMICS & BUSINESS 2024
Subjects:	Business & Economics
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001417292000005

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