T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust

T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust

The online subscription intention among the individual investors in Malaysia via the Unit Trust Online Digital Service (UTODS) has not been widely investigated. Understand the inclination of the subscription intention amid rising online fraud was significant to all the industry players as it defined...

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Published in:ASIA-PACIFIC MANAGEMENT ACCOUNTING JOURNAL
Main Authors: Karim, Sunitawati; Zakaria, Nor Balkish; Rohaizat, Emeer Danial; Abdullah, Dewi Fariha Earnest; Baykal, Elif; Anita, Rizqa
Format: Article
Language:English
Published: ASIA-PACIFIC MANAGEMENT ACCOUNTING ASSOC 2024
Subjects:
Business & Economics
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001400255500013
author Karim
Sunitawati; Zakaria
Nor Balkish; Rohaizat
Emeer Danial; Abdullah
Dewi Fariha Earnest; Baykal
Elif; Anita
Rizqa
spellingShingle Karim
Sunitawati; Zakaria
Nor Balkish; Rohaizat
Emeer Danial; Abdullah
Dewi Fariha Earnest; Baykal
Elif; Anita
Rizqa
T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
Business & Economics
author_facet Karim
Sunitawati; Zakaria
Nor Balkish; Rohaizat
Emeer Danial; Abdullah
Dewi Fariha Earnest; Baykal
Elif; Anita
Rizqa
author_sort Karim
spelling Karim, Sunitawati; Zakaria, Nor Balkish; Rohaizat, Emeer Danial; Abdullah, Dewi Fariha Earnest; Baykal, Elif; Anita, Rizqa
T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
ASIA-PACIFIC MANAGEMENT ACCOUNTING JOURNAL
English
Article
The online subscription intention among the individual investors in Malaysia via the Unit Trust Online Digital Service (UTODS) has not been widely investigated. Understand the inclination of the subscription intention amid rising online fraud was significant to all the industry players as it defined the market's strength and sustainability. A quantitative survey of 384 experienced online investors was conducted. Data were analyzed using Exploratory Factor Analysis (EFA) to identify Structural Equation Modeling (SEM) revealed significant relationships between perceived usefulness, risk tolerance, and subscription intention. The findings confirmed the moderating role of risk tolerance was influenced investors' decisions, offering practical insights for enhancing online investment platforms.
ASIA-PACIFIC MANAGEMENT ACCOUNTING ASSOC
1675-3194

2024
19
2

Business & Economics

WOS:001400255500013
https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001400255500013
title T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
title_short T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
title_full T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
title_fullStr T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
title_full_unstemmed T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
title_sort T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
container_title ASIA-PACIFIC MANAGEMENT ACCOUNTING JOURNAL
language English
format Article
description The online subscription intention among the individual investors in Malaysia via the Unit Trust Online Digital Service (UTODS) has not been widely investigated. Understand the inclination of the subscription intention amid rising online fraud was significant to all the industry players as it defined the market's strength and sustainability. A quantitative survey of 384 experienced online investors was conducted. Data were analyzed using Exploratory Factor Analysis (EFA) to identify Structural Equation Modeling (SEM) revealed significant relationships between perceived usefulness, risk tolerance, and subscription intention. The findings confirmed the moderating role of risk tolerance was influenced investors' decisions, offering practical insights for enhancing online investment platforms.
publisher ASIA-PACIFIC MANAGEMENT ACCOUNTING ASSOC
issn 1675-3194
publishDate 2024
container_volume 19
container_issue 2
doi_str_mv
topic Business & Economics
topic_facet Business & Economics
accesstype
id WOS:001400255500013
url https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001400255500013
record_format wos
collection Web of Science (WoS)
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