Functional Foods Intention: The Role of Procurement Goals in Retailing Context
Purpose: The purpose of this study is twofold: to examine the impact of procurement goals (i.e., health concern, price, and sensory appeal goals) on consumers' attitudes towards functional foods, and to investigate the effect of extrinsic motivation, subjective norm, and perceived behavioural c...
| Published in: | JOURNAL OF DISTRIBUTION SCIENCE |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
KODISA Foundation
2023
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001350714600002 |