Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia

The emergence of the internet as a global phenomenon is swiftly reshaping consumers' shopping habits and the process of purchasing goods and services. Consumers now have access to a wide array of products and services, especially with the aid of e-commerce. Additionally, companies can analyse c...

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Published in:RESEARCH ON WORLD AGRICULTURAL ECONOMY
Main Authors: Aulia, Rahman Rifqy; Saili, Abdul Rahman; Fatah, Fazleen Abdul; Noor, Wan Noranida Wan Mohd; Kamarulzaman, Nur Badriyah; Bayuny, Ahmad Fadlur Rahman; Santoso, Dwi Budi; Pangestuty, Farah Wulandari; Prasetyia, Ferry; Ghofar, Abdul
Format: Article
Language:English
Published: Nan Yang Acad Sciences - NASS 2024
Subjects:
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001344579700003
author Aulia
Rahman Rifqy; Saili
Abdul Rahman; Fatah
Fazleen Abdul; Noor
Wan Noranida Wan Mohd; Kamarulzaman
Nur Badriyah; Bayuny
Ahmad Fadlur Rahman; Santoso
Dwi Budi; Pangestuty
Farah Wulandari; Prasetyia
Ferry; Ghofar
Abdul
spellingShingle Aulia
Rahman Rifqy; Saili
Abdul Rahman; Fatah
Fazleen Abdul; Noor
Wan Noranida Wan Mohd; Kamarulzaman
Nur Badriyah; Bayuny
Ahmad Fadlur Rahman; Santoso
Dwi Budi; Pangestuty
Farah Wulandari; Prasetyia
Ferry; Ghofar
Abdul
Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
Agriculture
author_facet Aulia
Rahman Rifqy; Saili
Abdul Rahman; Fatah
Fazleen Abdul; Noor
Wan Noranida Wan Mohd; Kamarulzaman
Nur Badriyah; Bayuny
Ahmad Fadlur Rahman; Santoso
Dwi Budi; Pangestuty
Farah Wulandari; Prasetyia
Ferry; Ghofar
Abdul
author_sort Aulia
spelling Aulia, Rahman Rifqy; Saili, Abdul Rahman; Fatah, Fazleen Abdul; Noor, Wan Noranida Wan Mohd; Kamarulzaman, Nur Badriyah; Bayuny, Ahmad Fadlur Rahman; Santoso, Dwi Budi; Pangestuty, Farah Wulandari; Prasetyia, Ferry; Ghofar, Abdul
Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
RESEARCH ON WORLD AGRICULTURAL ECONOMY
English
Article
The emergence of the internet as a global phenomenon is swiftly reshaping consumers' shopping habits and the process of purchasing goods and services. Consumers now have access to a wide array of products and services, especially with the aid of e-commerce. Additionally, companies can analyse consumer behaviour and gain a deeper understanding of their habits with the assistance of e-commerce or social media. The objective of this research is to ascertain the factors that impact consumers' intention to buy agricultural products. In April 2022, we performed an online consumer survey among 200 internet shoppers in Jakarta, Indonesia. The data was then analyzed using the WarpPLS software and Structural Equation Modeling (SEM). Our research showed that among the respondents, women, with an average age of 20-25 accounted for nearly 60% of respondents who purchased agricultural produce online in Jakarta. Moreover, SEM-PLS method revealed that the following factors had highly significant effects on consumers' purchasing intention to buy agricultural products in Indonesia: consumer behavior, subjective norms, demographic variables, time savings, and convenience. In light of these findings, it offers valuable technical and practical implications for agribusiness management and policymakers.
Nan Yang Acad Sciences - NASS
2737-4777
2737-4785
2024
5
2
10.36956/rwae.v5i2.1037
Agriculture
Green Published, hybrid
WOS:001344579700003
https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001344579700003
title Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
title_short Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
title_full Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
title_fullStr Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
title_full_unstemmed Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
title_sort Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia
container_title RESEARCH ON WORLD AGRICULTURAL ECONOMY
language English
format Article
description The emergence of the internet as a global phenomenon is swiftly reshaping consumers' shopping habits and the process of purchasing goods and services. Consumers now have access to a wide array of products and services, especially with the aid of e-commerce. Additionally, companies can analyse consumer behaviour and gain a deeper understanding of their habits with the assistance of e-commerce or social media. The objective of this research is to ascertain the factors that impact consumers' intention to buy agricultural products. In April 2022, we performed an online consumer survey among 200 internet shoppers in Jakarta, Indonesia. The data was then analyzed using the WarpPLS software and Structural Equation Modeling (SEM). Our research showed that among the respondents, women, with an average age of 20-25 accounted for nearly 60% of respondents who purchased agricultural produce online in Jakarta. Moreover, SEM-PLS method revealed that the following factors had highly significant effects on consumers' purchasing intention to buy agricultural products in Indonesia: consumer behavior, subjective norms, demographic variables, time savings, and convenience. In light of these findings, it offers valuable technical and practical implications for agribusiness management and policymakers.
publisher Nan Yang Acad Sciences - NASS
issn 2737-4777
2737-4785
publishDate 2024
container_volume 5
container_issue 2
doi_str_mv 10.36956/rwae.v5i2.1037
topic Agriculture
topic_facet Agriculture
accesstype Green Published, hybrid
id WOS:001344579700003
url https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001344579700003
record_format wos
collection Web of Science (WoS)
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