What Digital Marketers Should Learn from the Struggles of an Ageing Society on Social Media
The underlying principle of digital inclusiveness is to enable accessibility for everyone from all walks of life. However, the question arises on how digital inclusiveness support, maintain or improve the wellbeing of an ageing society when communication technology slowly taking effect in their life...
| Published in: | ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2021 |
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| Main Authors: | , , , , |
| Format: | Proceedings Paper |
| Language: | English |
| Published: |
SPRINGER INTERNATIONAL PUBLISHING AG
2021
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001310136600022 |