Boutique Library Characteristics and Social Media Marketing as a Moderator in Fostering Sustainability in Malaysian Boutique Libraries

• Published in: ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
• Main Authors: Abd Rahman, Shaeiddah Akmar; Husaini, Haslinda; Har, Chris Ong Siew; Mazlan, Mazwani Ayu
• Format: Proceedings Paper
• Language: English
• Published: E-IPH LTD UK 2024
• Subjects: Environmental Sciences & Ecology
• Online Access: https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001276023400012

Inspecting Malaysian boutique libraries and their environment, focusing on unique traits and social media marketing as a sustainability tool. This study underlines the need to understand Malaysian boutique libraries' specific qualities and survival. The study focuses on qualitative literature surveys, content analysis, and case studies. After reviewing boutique library literature, promotional materials, goal statements, and a few Malaysian boutique libraries' websites are examined, and the report emphasises Malaysian boutique libraries' key traits. This study also investigates how social media marketing can help boutique libraries survive. Social media helps boutique libraries reach their target audience, promote their services, and establish a community.