The nature of the relationship between an entrepreneurial marketing orientation and small business growth: evidence from Malaysia

The nature of the relationship between an entrepreneurial marketing orientation and small business growth: evidence from Malaysia

Guided by resource-based theory, this study examines the nature of the relationship between an entrepreneurial marketing orientation (the interplay between market-oriented and entrepreneurially-oriented behaviours) and small business growth. Survey responses were collected from 421 smaller-sized fir...

Full description

Bibliographic Details
Published in:INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP & SMALL BUSINESS
Main Authors: Hamzah, Muhammad Iskandar; Crick, James M.; Crick, Dave; Ali, Syukrina Alini Mat; Yunus, Noor'ain Mohamad
Format: Article
Language:English
Published: INDERSCIENCE ENTERPRISES LTD 2023
Subjects:
Business & Economics
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001215717300004

Similar Items

Similar Items